We recently had the pleasure of being approached by Merchynt, a leading B2B software provider specialising in innovative local SEO and Google Business Profile management services. As experts in enhancing online visibility for businesses, Merchynt reached out to us for our specialised services to further elevate their already impressive platform. This collaboration underscores their commitment to leveraging cutting-edge technology to support small to medium-sized businesses in maximising their digital impact.
Overview of Company: Merchynt
Merchynt is a B2B software company specialising in enhancing the online presence of businesses through automated tools and services. They focus on managing Google Business Profiles and providing local SEO solutions. Key offerings include Paige, an automated management tool for Google Business Profiles, and RoboReply, an AI-driven software for efficiently responding to customer reviews. Merchynt aims to help small to medium-sized businesses increase their visibility and customer engagement online with their innovative technology and expert SEO services.
Industry: B2B Software, Local SEO and Marketing
Target Audience: Small to medium-sized businesses, marketing agencies
Geographic Focus: Mainly in the United States, with service offering that extends globally
Unique Selling Propositions:
Automated Google Business Profile Management: Merchynt offers fully automated management software, Paige, enhancing visibility on Google Maps and Google Search.
AI-driven Review Response Software: Their AI software, RoboReply, allows businesses to respond to multiple Google reviews efficiently, tailored for chains and franchises.
Comprehensive Local SEO Services: From managing Google Business Profiles to reputation management, Merchynt provides tools that help businesses improve their online presence and attract more customers.
Free Tools and White Label Solutions: They provide a free AI SEO Chrome extension for Google Business Profile optimisation and offer white label solutions for agencies.
SEO Goals:
Increase Organic Traffic: Drive higher traffic to the website through targeted keywords related to Google Business Profile management and local SEO services.
Enhance Brand Visibility: Position Merchynt as a leader in automated and AI-enhanced SEO tools for local businesses.
Lead Generation: Convert website visits into leads through strategic call-to-action placements and compelling service offerings.
Content Strategy: Develop engaging content that highlights the benefits of Merchynt’s services, focusing on customer success stories and the efficiency of their software solutions.
Keyword Focus:
- Google Business Profile management
- Reputation Management Software
- Local SEO services
- AI review management
- Reputation management software
Content Recommendations:
Blog Posts: Topics on the importance of Google Business Profile optimisation, latest trends in AI in SEO, and case studies of client success.
Videos: Tutorials on using Merchynt’s tools, expert discussions on local SEO strategies, and customer testimonials.
Infographics: Visual content focusing on the impact of effective Google Business Profile management and statistics on local search behaviour.
Performance Metrics:
Track organic search rankings for targeted keywords.
Monitor website traffic and bounce rates.
Analyse lead conversion rates and customer engagement on content.
This project was concluded in January 2022.
Merchynt SEO Results:
As of April 2024, Merchynt has experienced a remarkable 6800% increase in organic traffic, a testament to their effective SEO strategies and high-quality service offerings. This surge has propelled them to high rankings for several competitive keywords, including ‘GBP management service’, ‘white label reputation management’, ‘local SEO outsourcing’, and ‘white label review management’. These achievements highlight Merchynt’s expertise in not only managing Google Business Profiles but also providing comprehensive solutions that cater to agencies looking for white-label options and businesses aiming to outsource their local SEO needs. This success underlines the efficacy of their innovative tools and customer-centric approach, setting them apart as a leader in the digital marketing and SEO industry.
Final Words
In conclusion, our collaboration with Merchynt, a pioneer in automated Google Business Profile management and local SEO services, highlights the power of strategic partnerships and innovative technology in driving business growth. If you’re seeking to elevate your online presence and optimise your digital marketing strategies, reach out to us. Together, we can explore customised solutions that harness the full potential of your business, ensuring you stay ahead in the competitive digital landscape. Let’s make your digital footprint count—contact us today to start your transformation.
