Nonya Delicatessen, a beacon of Peranakan cuisine with a storied heritage stretching back to 1980, sought our expertise to enhance their digital presence. They aimed to weave their rich history and culinary mastery into an SEO-optimised website that not only attracts but also engages a global audience. The founders – Lynne and Damien reached out to us to craft an online experience that mirrors the intricate flavours and vibrant culture of their offerings, ensuring that Nonya Delicatessen has a strong brand presence in the digital realm.
SEO Project Brief for Nonya Delicatessen
Background: Nonya Delicatessen is a family-owned café celebrating Peranakan and Singaporean flavours, rooted in a rich culinary legacy. Founded in 1980 at Bukit Timah Plaza by Lilian, it has since been a testament to the culinary mastery of Nonya cuisine, with recipes passed down through generations. Now run by Lilian’s son Damian, his wife Lynne, and their son Daryl, the business continues to thrive, sharing its heritage while adapting to modern tastes.
Project Objective: To design a website that reflects Nonya Delicatessen’s rich history, family legacy, and the unique flavours of Peranakan cuisine. The website should serve as a digital storefront, offering menu browsing, online ordering, and franchise information, while also showcasing their journey, press features, and customer testimonials.
Content Structure:
Home Page: Introduction to Nonya Delicatessen, highlighting its heritage and unique selling points.
Our Story: Detailed history, including the founders’ story, evolution, and family legacy.
Menu: Sections for Main Course, Side Orders, Take Home Favourites, Refreshments, and Desserts, with an emphasis on authentic Peranakan flavours.
Order Online: Integration with their online ordering system.
Franchise Information: Details on how to become a franchisee, including benefits and contact information.
Media: A compilation of press release articles and features in various publications over the years.
Contact Us: Contact information and location details.
Design Requirements:
Aesthetic: A design that reflects the vibrant, rich tapestry of Peranakan culture with modern usability principles. The use of traditional motifs alongside contemporary design elements is encouraged.
Photography: High-quality images showcasing the food, the people behind Nonya Delicatessen, and the café’s ambiance.
User Experience (UX): Easy navigation with a clear, logical structure for all ages. The site should be mobile-friendly and fast-loading.
Technical Requirements:
SEO: Optimised for search engines to enhance online visibility.
Social Media Integration: Links to social media profiles and content sharing capabilities.
Analytics: Implementation of web analytics for tracking visitor behaviour and preferences.
Timeline: 2 months upon project confirmation
Budget: SGD4000
Web Design Process Overview:
Discovery & Strategy: Initial meetings to understand Nonya Delicatessen’s goals, audience, and content, followed by SEO and market research to inform the website’s structure.
Design & Development: Crafting a visual and interactive design that embodies Nonya Delicatessen’s rich heritage. Development focused on responsive design, SEO optimization, and user-friendly navigation.
Content Integration: Meticulously incorporating their history, menu, press releases, and other essential information, ensuring the content is engaging and search engine optimised.
Testing & Launch: Rigorous testing across devices and browsers for functionality and user experience on our own staging site, followed by the official launch.
Post-Launch Support & SEO Monitoring: Ongoing support to address any emerging issues and continuous SEO monitoring to adjust strategies as needed, ensuring the website achieves its objectives in visitor engagement and online visibility.
This process showcases our comprehensive approach, ensuring every facet of the project aligns with Nonya Delicatessen’s vision and business objectives.
Nonya Delicatessen SEO Results
As of April 2024, Nonya Delicatessen is now ranking on page 1 of Google for competitive keywords in their industry. E.g. ’Nonya’, ‘Nonya Foods’, ‘Peranakan Desserts’ and more.
The increase in digital presence, both on Google and Social media, indirectly helped them to secure a franchisee, and they opened a new outlet in Novena Square earlier this year.
Final Words
Embarking on the Nonya Delicatessen project, we intricately wove their rich heritage and exquisite Peranakan cuisine into a stunning, SEO-optimised digital website. This collaboration not only showcased our expertise in crafting immersive online experiences but also positioned Nonya Delicatessen prominently in the digital culinary landscape. If you’re seeking to elevate your brand’s digital presence with a blend of tradition and modernity, our team is ready to embark on this journey with you. Reach out to us and let’s create something remarkable together.
