In the hustle and bustle of the digital world where visibility is the currency of success, Skyscanner, a global leader in travel search, recognised the imperative for unparalleled SEO mastery to navigate the competitive terrain of online search. In their quest for excellence, Skyscanner turned to us, seeking the specialised SEO strategies that could propel their brand to new heights of digital prominence.
With a visionary objective to dominate search engine results across diverse international markets, Skyscanner entrusted us with the mission to redefine their SEO framework. This collaboration was not just about enhancing visibility; it was about setting a new standard for what is possible in the realm of search engine optimisation.
Armed with our proven expertise and a deep understanding of the nuanced challenges of international SEO, we embarked on a transformative journey. Our goal was clear: to craft and execute a SEO blueprint that would not only elevate Skyscanner’s rankings but also serve as a beacon of innovation and excellence in the industry.
Skyscanner International SEO Project Overview
This project aims to elevate Skyscanner’s online visibility and improve its organic search rankings across multiple international markets. By experimenting with and optimising meta titles, meta descriptions, and H1 tags for critical pages – specifically “Flights to city/airport” and “Routes” – we intend to position Skyscanner at the top of search engine results pages (SERPs), ideally achieving page 1 rank 1 status. This project was done in conjunction with other international SEO Specialists around the world.
Objectives
Conduct detailed keyword (KW) research and competitive analysis in designated markets.
Craft SEO-enhanced copy for meta titles, descriptions, and H1 tags based on research findings.
Implement on-page SEO optimisations to improve Skyscanner’s organic positioning and visibility across different countries.
Markets and Tasks
The project encompasses the following markets, with specified tasks for each:
- Israel
- Singapore
- Belgium
- Greece
- Saudi Arabia
- New Zealand
- Switzerland
- Taiwan
- Mexico
- Turkey
Exact Project Specifics will be released in due time once the NDA period has passed (in March 2027).
Methodology
Keyword Research and Analysis
Objective: Identify high-volume, relevant keywords for each market.
Tools: Utilising industry-leading SEO tools to gather insights on keyword popularity, competition, and search intent.
Competitor Analysis
Objective: Understand competitors’ SEO strategies to identify opportunities for Skyscanner.
Approach: Analyse top competitors’ meta titles, descriptions, and title tags to uncover gaps and best practices.
SEO Copywriting
Objective: Craft compelling, keyword-rich copy for meta titles, descriptions, and H1 tags.
Strategy: Combine SEO best practices with Skyscanner’s brand voice to enhance click-through rates and SERP rankings.
Expected Outcomes
Enhanced SERP Rankings: Achieve higher visibility for Skyscanner’s key pages in targeted markets, ideally reaching page 1 rank 1.
Increased Organic Traffic: Attract more organic search traffic through optimised meta titles, descriptions, and relevant header tags.
Competitive Edge: Leverage competitive insights to outperform rivals in search engine rankings and visibility.
The project was completed in March 2023.
Skyscanner International SEO Results
By April 2024, Skyscanner has experienced a remarkable surge in its online traffic, boasting a staggering 25% uptick. This surge translates to a significant increment of 1 million organic visitors, catapulting Skyscanner’s traffic from 4 million to well over 5 million within the span of just one year. This exponential growth not only underscores the effectiveness of our strategic SEO initiatives but also solidifies Skyscanner’s position as a dominant force in the digital travel landscape.
Final Words
Our journey with Skyscanner showcases the remarkable potential of strategic SEO optimisations to transform a brand’s digital footprint across the globe. Through meticulous research, competitor analysis, and expert SEO copywriting, we have set new benchmarks for Skyscanner, propelling their visibility to unprecedented heights.
But why stop there?
Imagine your brand achieving similar breakthroughs, dominating SERPs, and capturing the attention of audiences worldwide. With our proven strategies and bespoke approach, we are ready to turn this vision into reality for your business.
Why Choose Us?
Tailored Strategies: Just as we did for Skyscanner, we tailor our approach to fit your unique market dynamics and business goals.
Global Expertise: Our team’s global SEO knowledge ensures your brand resonates with audiences in any corner of the world.
Results-Driven: We focus on tangible outcomes—enhanced rankings, increased traffic, and superior visibility.
Are you ready to see your brand soar to the top of search engine results, just like Skyscanner? Our team is excited to guide you through the dynamic landscape of SEO and unlock the full potential of your online presence. Contact Us today to start your journey towards achieving exceptional digital success. Let’s create an SEO success story that sets your brand apart.
